Posts Tagged ‘Direct Marketing’

Overview report about Interior Furniture Market of Vietnam (2015-2020)

September 26th, 2022

In addition to real estate, the strong growth of the furniture industry is also related to the formation of the middle class in Vietnam that has spread the aesthetics and demand of consumers. “Customers do not choose furniture as ordinary items but express their lifestyle, sophisticated aesthetic sense,” Mr. Phan Dang Chuong shared.

In 2018 Vietnam spent nearly 500 million USD to import furniture, which is expected to continue to increase in the following years.

According to the sharing of representative of Eric Dinh, marketing director of Dongsuh Furniture, middle and high-end products have many price segments ranging from tens of million to nearly 400 million dong / product. In particular, the purchasing power of the price segment below 50 million VND accounts for 40% of sales of this business. And at the same time affirmed, the current furniture market has not been properly evaluated in terms of product value, many products have been raised from 3 to 5 times.

“The opportunity to experience a complete interior space for every Vietnamese family is almost a luxury. It is a challenge but Dongsuh Furniture’s model of selling furniture online will completely change that. Buying goods online in Korea as a habit of the people, we believe that in Vietnam, we will do the same, especially before the explosion of IoT and e-commerce platforms in Vietnam. selling home furniture will help save significant costs and help all Vietnamese people have the opportunity to access the luxury furniture segment at an affordable cost “- Mr. Eric Dinh shared with reporters tablets.

Benefits of Buying Home Furniture Online

March 22nd, 2022

You get a much wider choice when you buy home furniture online than from a physical mall store. This is particularly true when you visit the website of a distributor or dealership rather than a manufacturer. While the latter is restricted to its own range of products, a distributor can offer you the range offered by each of multiple manufacturers.

For example, the Stickley website will offer only Stickley furniture while a distributor can offer Stickley, Simply Amish, The Custom Shoppe, Southwood and Sherrill furniture, and also great mattresses from Jamison besides. That is surely better than having to choose from just one company’s range of products!

A Wider Choice of Home Furniture

This is one of the greatest benefits of buying home furniture online: you get a wider choice, and not just of the traditional type of furniture. You might want a beautifully upholstered sofa and armchair suite from Southwood Furniture, perhaps in a period Queen Anne style or in a delicately slender Thomas Sheraton design.

However, on browsing further through the distributor website you might come across some beautifully plain Simply Amish furniture that could get you thinking along a different line – rather than sumptuously upholstered period furniture for your living room you might like the idea of a style more fundamental to the original pioneers.

Perhaps a traditional hickory rocker, or an aspen sofa and chairs furnished with comfortable cushions rather than fully upholstered. Maybe even a comfortable four post glider for something different, and you could introduce a touch of modernity with an Amish entertainment center, accommodating a large LCD flat screen TV set and hi-fi unit.

Get New Ideas With Online Furniture Stores

When they set out to buy home furniture, most people will have something in mind, but they will also be unaware of all the options available to them. It’s only by browsing that you get exposed to fresh ideas and options that may never have entered your head. By visiting a mall furniture store you see only what that one store stocks, and you will even more restricted if that store is a single manufacturing outlet.

That’s like going to a sports shop that sells only Titleist golf balls or Slazenger tennis racquets! It is so restrictive! Few would visit a sports store like that, so why do so when you are looking for furniture? Furnishing your home is an expensive thing to do, so you would think that the greater choice you had the better!

Discounts Might be Available

Not only choice in design, style or manufacturer, but also choice in price! When you buy online you can often get discounts not available from offline stores, since the online facility is less expensive to maintain than a mall store. It’s a fact that many businesses that have both an offline and online sales outlet can reduce their prices because the online sales are able to finance part of the cost of maintaining a mall store: rental, rates, staff pay, power costs and so on.

You have none of that with an online store – or at least very little. You have staff to pay of course, but that’s about it. Then you get all the other benefits that an online operation can offer. The major of these is information: if the internet is good for one thing it is for the provision of information. Not only can an online furniture store offer you its entire range of products to look at on your screen, but it can also provide you with specifications of each piece.

Knowing what is in style in the home decor world can be tricky. If you don’t keep up-to-date on the latest trends it’s easy to get left behind. Thankfully, there are some websites and brands that are always on trend so you can safely shop for modern and trendy furniture without worrying if you’re keeping up with the Joneses. Brands like West Elm, CB2, Pottery Barn and Restoration Hardware are always going to have current furniture that is trendy and good quality. So you never have to worry about decor again!